Introducing our new national billboard campaign running through November and December, following the success of This is What a Woman Looks Like – this is Man Enough.
Man Enough was created to challenge harmful stereotypes about masculinity and to celebrate the visibility of gay, bi, and trans men. Through powerful images of queer brotherhood, allyship and solidarity we want to send a clear message to men of all backgrounds and identities: who you are is enough, and it matters.
Being Man Enough isn’t about fitting into outdated ideas of masculinity. It’s about showing up – for yourself, for others, and for your community.
From billboards across the high streets of our cities to the timelines of your favourite social feeds, this campaign is a visible, proud declaration that all men – trans men, gay and bisexual men, men of colour, disabled men, older men, working-class men, migrant men, and many more – of all shapes, sizes and walks of life – deserve to be seen, heard, and celebrated.
Special thank you to everyone who answered our public open call for men to take part in this campaign.
Thank you to QPOC artist Scarlett Novoa for helping bring the campaign to life.
At its heart, Man Enough is about:
Celebrating the richness and complexity of manhood and masculinity
Uplifting men whose identities are questioned or erased
Creating space for joy, visibility, allyship, and solidarity
Mainstream narratives have a powerful opportunity to grow by more fully reflecting the diverse realities of men whose identities extend beyond the expected or traditionally accepted.
This campaign celebrates our similarities and differences, explores all men’s shared bond and unique experiences, expands understanding, and sparks compassion.
It is a celebration, a resistance, and an invitation all at once.
You can help us challenge stereotypes and champion support for LGBTQ+ men by:
Share what being a man means to you:
