In 2025, womanhood is not a single story – it’s a vibrant, joyful tapestry of lived experiences that defy narrow definitions. This Is What a Woman Looks Like is LGBT Foundation’s Pride campaign celebrating the strength, beauty, and diversity of women everywhere.
From billboards across the high streets of our cities to the timelines of your favourite social feeds, this campaign is a visible, proud declaration that all women – trans women, lesbian and bisexual women, women of colour, disabled women, older women, working-class women, migrant women, and many more – of all shapes, sizes and walks of life – deserve to be seen, heard, and celebrated.
Special thank you to everyone who answered our public open call for women to take part in this campaign.
Thank you to Alex Grace for helping bring the campaign to life.
At its heart, This Is What a Woman Looks Like is about:
Celebrating the richness and complexity of womanhood in 2025
Uplifting women whose identities are questioned or erased
Creating space for joy, visibility, allyship, and solidarity
Mainstream narratives have a powerful opportunity to grow by more fully reflecting the diverse realities of women whose identities extend beyond the expected or traditionally accepted.
This campaign celebrates our similarities and differences, explores all women’s shared bond and unique experiences, expands understanding, and sparks compassion.
It is a celebration, a resistance, and an invitation all at once.
We want to showcase the real, everyday beauty of women and womanhood in all its forms. And we need you to help us do that!
"I pledge to protect the rights of trans and non binary folk and stand up for their identities and freedoms." Every name behind our cause gives us more power in the fight for equality for trans and non-binary people.
Share what being a woman means to you:
#ThisIsWhataWomanLooksLike
#ThisIsAWoman
#LGBTFoundation50
