We launched our ‘This is What a Woman Looks Like’ national billboard campaign in June 2025 to celebrate Pride Month and the many experiences of womanhood in our diverse community.

Have you spotted one of our billboards in the wild? You have a chance to win a free piece of ‘This is What a Woman Looks Like’ merchandise to show your support all year long.

The possible prizes include merchandise from our ‘This is What a Woman Looks Like’ collection in our merch store. The winner will choose a t-shirt of their choice (‘This is What a Woman Looks Like’, ‘This is What a Man Looks Like’, or ‘This is What Non-Binary Looks Like’). Shop the collection at lgbtfoundation.myshopify.com!

Terms and Conditions 

Prize includes: 1x T-shirt from the ‘This is What a Woman Looks Like’ collection (‘This is What a Woman Looks Like’, ‘This is What a Man Looks Like’, or ‘This is What Non-Binary Looks Like’).

To enter the giveaway participants take a photo of a ‘This is What a Woman Looks Like’ billboard and tag us on our social media (@lgbtfdn). The winner will be contacted via direct message.

Entries will count from 9.00 AM on 01/06/25 until 5.00 PM 30/06/25 and are limited to one per person. Entrants must be a UK resident aged 18 or older.

The winner will be the 20th submission during the stated entry period and contacted via direct message within 5 working days of the giveaway commencing to arrange delivery/collection of prizes. Failure to reply within 30 days of receiving communications will disqualify the entrant from the competition and lead to the selection of another winner at random. 

 LGBT Foundation reserves the right to exclude fraudulent entries.