Does he do it for you?

Publish Date: 26/04/2012

We're constantly trying to make our men’s sexual health campaigns relevant and engaging to the needs of all men who have sex with men. To do this, we need your feedback! We want your views on whether images of sexy men work for you, or not. This is your chance to have your say and contribute to the future development of LGF materials.

We’ve been out and about talking to men from  Manchester's LGB&T Village about how they feel about LGF materials which feature ‘sexy’ guys.

*Chris commented “it makes it more relevant to the audience and it makes me notice it more. I tend to I look more at images than messages. I think most men would be drawn to images of sexy guys”.

Josh disagrees; “images of guys don’t work for me as I’m more attracted to personality than looks. He also says “it can detract from the message as people focus on the message”

Do you agree? Does imagery of good looking guys attract your attention or are you bored with looking at picture-perfect models’?

A study by CHEC (Cambridge Health Evaluation Consultancy) in July 2011 published findings from focus group consultations with gay men in 3 cities across the UK. The men were asked their thoughts on some of the current sexual health campaigns in the mass media from various organisations including the LGF.

Younger men said they identified with images of  semi-naked men and light humour and all the men said they did pay attention to images of men, but in terms of ‘sexy’ guys, looks are subjective. They also commented that using images of ‘real’ men was better.

Peter agrees; “using more realistic images on messages that have a hard hitting message would be better and have more impact”.

Men from the study also said they had become desensitised to images of hot naked guys. James says ““if it’s in a gay magazine or website it can get lost with all the other adverts that look the same”.

Men from the CHEC study also said that simple, clear messages worked well but the messages should be targeted and segmented as not all gay men identify with the same images and text. They also commented they didn’t like graphic or ‘street’ language as it was dated.

Yet Martin who we interviewed out and about in Manchester, said no matter the imagery, it wouldn’t have an affect; “a poster, no matter what was on it, wouldn’t necessarily make me wanted to get tested more”.

What are your thoughts? Do you agree with these comments?

We really want to hear what you think!

You can comment on the article below, post on our facebook page, tweet us @lgfoundation or email:


*All comments are from real men we met in Manchester’s LGB&T village this month however names have been changed.

  • Flip

    NO! Sexual health and sexy men are two completely different things. Whilst an image of a sexy man might grab someone's attention - you will only ever grab the attention of those that find THAT man sexy - missing a massive proportion of the population. I couldn't even tell you who was currently on the LGF Fuck Packs at the moment - because they simply are NOT attractive people (in my eye) For me THE most interesting and possible successful sexual health campaign (although I'd like to see figures, stats and research) was the testing campaign based on sexy underwear with the names of STI's in the waistband and subtle sores and scabs. But then I go for "clever" - this made me sit up and take note because it had thought behind it. Someone had actually considered what they were doing and did something NEW with a campaign rather than trotting out the same old tired ideas. They'd taken a popular cultural icon (The CK advert) and twisted it. Simply showing a picture of a hot guy with the message "get tested" - where's the link???? I wouldn't even like to think about the subconscious reinforcement that kind of advert creates - no wonder queers are all seriously fucked up! Images are important to your overall message - but they must link to your message - not simply be there to grab someone's attention. Did you ever see the Welsh Chlamydia campaign for Valentine's day? A massive bunch of roses held out by a non-descript arm - with the headline; "Roses may not be all he gives you this Valentine's Day" - to me a very powerful message Having those roses held by a hot guy in just his knickers would have cheapened the message We don't have to rely on buff-bods and naked men to advertise our everything